Interfax Introduces SMART X for Sales Teams

Interfax has introduced SMART X, a service for finding business partners and organising sales work. Announced at the SPARK conference on 22 April 2026, the product brings company search, a sales-manager workspace and commercial analytics into one system.

From company search to sales work

The launch announcement describes searches for customers, suppliers and partners using selected criteria. A manager's workspace brings together priority prospects, contacts and relevant company information. Analytics cover market segments, progress through the sales pipeline and the results of commercial activity.

Signals used to narrow a search

The product website, reviewed in September 2026, describes segmentation using company registration, geography, vacancies and financial indicators. Its examples include an accounting business looking for newly registered organisations and a cybersecurity supplier identifying companies recruiting information-security staff. These are examples of search tasks, not reported customer contracts.

Working with existing systems

The website presents SMART X as an additional data layer for an existing customer-management system. It describes access through a web interface and software integrations, with information refreshed as updates appear in the underlying sources. The current product description is available at smart-x-interfax.ru.

Interfax's business information services

Interfax develops analytical services alongside its news operation. Its corporate overview identifies several areas covered by the group's information products:

• Counterparty research and business-risk management.
• Procurement monitoring and analysis.
• Media monitoring and reputation management.

The broader portfolio includes SPARK, SCAN and Marker. Interfax also supplies professional information products to media organisations, public bodies, companies and banks. The corporate overview describes this combination of journalism and business information at https://group.interfax.ru/interfax/about/today/.

Company contact

Interfax Group
Sales: sales_support@interfax.ru
Telephone: +7 (495) 787-43-43
Central office: 2, building 1, 1st Tverskaya-Yamskaya Street, Moscow, Russia.
Contact directory: https://group.interfax.ru/interfax/info/contacts/