Company Statements / Trade

Krude Moves Onto Waitrose Shelves

Two oils join the retailer’s UK assortment.

2026-09-15

Metal olive oil tins beside a dish of oil and olives

Krude, the olive oil brand founded by Gordon Ramsay with Ben and Elle Caring, has introduced its range to UK home cooks. The consumer launch reported in July 2026 brought seven products online, extending an offering developed with professional kitchens in mind.

Different oils for different kitchen tasks

The range separates everyday cooking from the final addition of oil to a prepared dish. Alongside the unflavoured products are four infused varieties: chilli, garlic, lemon and basil. The cooking oil is offered in a pouring can and a spray format, while a separate finishing oil is intended for serving.

The finishing oil

Krude describes Finish Me Nude as a cold-extracted extra virgin olive oil without added flavourings. Its product guidance suggests adding it just before serving, including to:

Vegetables and salads.
Fish and meat dishes.
Pasta, rice and goat cheese.

The product page explains its intended use and lists the brand’s tasting description at https://krudeoliveoil.com/products/finish-me-nude.

A first supermarket listing

On 10 August, Waitrose announced that Cook Me Nude and Finish Me Nude were available in more than 300 of its UK stores. The announcement identified this as Krude’s first major retail listing. It covers the two cooking and finishing products, rather than the entire seven-product online collection.

The retailer describes the cooking oil as intended for everyday cooking, roasting and frying. This gives the supermarket pair distinct uses within the kitchen, with the finishing variety directed towards dressing and drizzling.

Origin and packaging

The brand identifies Spain as the origin of its olives. Its FAQ describes metal cans and recommends a cooler place in the kitchen for storage, with the pouring spout closed after use. Product and packaging information is available at https://krudeoliveoil.com/pages/faqs.

Company contact

Krude
Press and marketing: marketing@krudeoliveoil.com
Order enquiries: orders@krudeoliveoil.com
Website: https://krudeoliveoil.com/