Business Services Stand Out in the Fintech 50

Financial technology built for businesses has a prominent place in the 2025 Forbes Fintech 50. The publisher released its annual selection on February 18, highlighting companies whose products range from everyday money management to payments and financing. For smaller firms, that breadth reflects how many separate financial tasks sit behind a normal working day.

Business services take a larger share

According to the publisher's announcement, three categories serving businesses occupied 31 of the 50 places: payments, business-to-business banking, and Wall Street and enterprise. They also accounted for 13 of the list's 18 newcomers.

The announcement identified another change across the full selection. Thirteen companies said they had been profitable under generally accepted accounting principles in 2024, compared with eight in the previous edition. These were reported company results, rather than a profitability measure for the entire financial-technology industry.

Several jobs behind one category name

Forbes' business-to-business banking feature includes 11 companies, up from nine a year earlier. Its examples illustrate different approaches. Found combines financial administration for self-employed people, including bookkeeping and invoicing. Relay provides business money-management tools and accounting integrations. Parafin places financing services inside marketplaces used by sellers.

Different points in the working day

• Preparing an invoice records what a customer owes.
• Organising incoming and outgoing payments helps track available money.
• Applying for financing brings an external funding decision into the process.

How the selection was made

In their overview of the list, Forbes editors describe a team of ten reporters and editors assessing hundreds of companies. They considered growth, product novelty and leadership diversity, and interviewed executives and industry participants. Eligible businesses needed headquarters or substantial operations in the United States and could not be part of a public company.

The resulting selection offers a snapshot of financial software and services, rather than a single answer for every local business. Its business-focused entries range from recording routine transactions to arranging finance. Understanding those differences makes the list more informative than treating every entry as an interchangeable banking product.